Australia’s preferred social networking sites 2019 <a href=""></a>. Exactly how many Australians incorporate social media marketing in 2019?

Aussies remain dependent on social networking in raising figures, in accordance with the newest studies and user statistics. With social media marketing entrance approaching 90% regarding the people, 2019 may be the 12 months that social media around australia finally reaches readiness.

Get more information in Civic online Media‘s yearly break down of the preferred social media sites around australia even as we start 2019.

The newest Yellow social networking Report launched in Summer a year ago found that about 9 in 10 group (88%) bring a social media profile in Australia. This figure is up from 79percent in 2017 and 69% in 2016, revealing impressive growth over a somewhat short time.

The average Australian now possesses 3.5 internet-enabled devices, with most preferring to utilize their unique smartphones to gain access to social media. 60% of men and women state they use the world-wide-web a lot more than 5 times daily.

How can customers interact with enterprises on social media?

The Yellow document found that 44percent of people heed manufacturer on social media. This boost to 52percent for girls and 65% for people aged 18-29.

Significantly more than 50percent of social media consumers say they value brand interactions on internet sites and tend to be more prone to believe a company if this supplies interesting and pertinent articles regularly.

Savings (62per cent) and giveaways (51%) include preferred reasons individuals stick to brand names.

Top 10 social support systems in Australia 2019

Research compiled by for December 2018. Resource: Vivid Public – Social Media Agency. Numbers right since 31/12/18.


15,000,000 unique active month-to-month users

Facebook’s popularity and popularity have remained secure because this opportunity a year ago, inspite of the organisation’s high-profile information scandals during the early 2018 that spotted people worldwide being recommended to ‘Delete Facebook’. Around 60% on the Australian society enjoys a Facebook membership and around 1 in 2 everyone check always they each day.

Relating to Yellow, 91percent of Aussies whom utilize social media marketing are on Facebook, including additional women than men (95percent vs 88per cent). The common individual uses very nearly 10 several hours a week from the program and most a-quarter (28%) watch alive streaming videos on myspace alive.

A lot more Australian businesses use and showcase on Facebook than nearly any some other social system – around 9 in 10 SMBs and large organizations. This connects them with Australia’s most significant on line readers.


15,000,000 special monthly subscribers

Over fifty percent associated with populace (53per cent) observe videos on YouTube.

Including a little more men than ladies (56per cent vs 50%) and 65per cent men and women under 30. 46per cent of men and women share clips or images on social media.

Videos the most appealing forms of contents for customers, but most companies are nonetheless hesitant to build video articles as a result of the time and effort tangled up in which makes it seem specialist.


9,000,000 effective month-to-month users

Instagram is still Australia’s favourite image-sharing site, keeping a stable consumer base in the last year after having doubled its people the earlier year. This site is far more popular with female than people (44per cent vs 34%).

Instagram people will adhere companies than people of additional social support systems at 44per cent (in comparison to 39percent of Twitter customers). Formerly popular with SMBs, the amount of large businesses advertising on Instagram has significantly more than doubled in past times seasons from 20per cent to 46percent in line with the Yellow review of Australian enterprises.


7,000,000 active users

Gradually climbing through the positions – getting two million people each and every year over the past two years – WhatsApp are Australia’s next most popular social networking messaging solution after parent team Facebook’s very own Messenger.


6,400,000 productive month-to-month people

Snapchat is once more the quickest growing social networking app around australia, climbing two locations from last year’s count.

Plus their highest monthly individual base, above 4.5 million Australians need Snapchat everyday – in 36 period weekly an average of.

Snapchat is much more popular with more youthful demographics, with very nearly half (49percent) of 18-29 seasons olds on social media marketing utilising the program. It’s additionally used by extra guys than females (28per cent vs 17per cent).

5,800,000 monthly customers

Australia’s favorite CMS program got a small build of 100,000 customers in the last season. Its no-cost business structure, ease of use and extensive customisation makes word press the go-to option for a lot of bloggers and SMBs generating web pages and sites.


4,700,000 active monthly users

Twitter is gaining interest in Australia, increasing from 9th destination and 3,000,000 customers this time last year. Unlike most social media sites, Twitter was most widely used by folks in their unique 30s. it is additionally a great deal more favored by males than women (26% vs 13per cent). Aussie Twitter customers look at the web site 23 instances per week on average.

Twitter’s performance and simplicity succeed well-liked by big organizations, which 60per cent promote in the platform. Small businesses are much much less enthusiastic but with use shedding to just 14%.


4,500,000 productive month-to-month customers

Falling down the positions, but nonetheless gaining people, the “Facebook for pros” was notably a lot more popular with boys than lady (28% vs 17%). LinkedIn research that more or less 8 million Australians posses subscribed to LinkedIn accounts, therefore merely over half get on their account on a regular basis.

Obviously, LinkedIn is popular by enterprises. It’s the second most well known social networking website after Twitter for big businesses (used by 73percent that use social media) and medium enterprises (48percent). It’s considerably popular with small businesses though, which have been almost certainly going to incorporate Instagram.


3,700,000 month-to-month customers

Truly the only webpages about record to reduce without gain customers over the last seasons (though just by around 100,000), Tumblr’s slow drop keeps. However, the microblogging webpages holds a loyal individual base.


3,000,000 consumers

Merely holding on to 10th room, Australia’s most widely used matchmaking software has actually around 3 million consumers.

It’s remained steady over the last 12 months, after increasing in 2017 whenever advanced paid providers were introduced.

Hot on Tinder’s pumps in 11th put is actually WeChat with around 2,900,000 energetic month-to-month users. Greatly well-liked by Australia’s Chinese neighborhood, WeChat and other Chinese social networking sites such as for example RenRen and Weibo are expected to progressively test conventional social networking sites into the upcoming years.

For more industry development and online advertising tricks for your online business, stick to the Civic online mass media weblog.

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